Adidas 2224 - ' Wear The Narrative of Change' - Commercial concept
Synopsis:
Creating an adidas spec commercial set in 2224.
" The future of fashion is a canvas of sustainable elegance, where technology embraces couture, and every stitch whispers a tale of consciousness. Step into a world where trends transcend time, and self-expression meets sustainable allure. Embrace the future, wear the narrative of change."
As a filmmaker, I've always wanted to bring some big ideas to life. Unfortunately this would normally require huge teams of talented crew as well as a ridiculous budget. So they just remained ideas... collecting dust on a shelf.
However thanks to A.I... It has given me a platform in which to create concepts, lighting ideas, shot lists and storyboards to life in a way, which previously was impossible.
So Adidas "wear the narrative of change" is fictional piece of AI advertising done with sole purpose of experimentation and seeing what generative AI can do.Made with an end-to-end AI pipeline featuring Midjourney (text to image) and Runway (image to video). edited in Resolve.
completed in 2 Days
(previously not knowing anything about how to use A.i)
Edited and Colour graded by yours truly in resolve &
Narrated by my good pal @kumar_kay
Synopsis:
Creating an adidas commercial set in 2224.
" The future of fashion is a canvas of sustainable elegance, where technology embraces couture, and every stitch whispers a tale of consciousness. Step into a world where trends transcend time, and self-expression meets sustainable allure. Embrace the future, wear the narrative of change."
This is my first piece of A.I concept work, but going forward I hope to bring other concept ideas to life, making other spec commercials - short stories & film trailers. Maybe one day they can be re-created for real!
#aigeneratedcarcommercial #midjourney #runwayml #aiadvertising #creativetechnology
#futureofadvertising #aiart #aiillustration #aigeneratedcontent #aigeneratedimages #artificialintelligence #artificial #generativeai #midjourneyai #midjourneyv6 #midjourney6 #filmaking #cinematic #commerical #fashion #sportswear #london #davinciresolve
