When a company presents themselves in a professional way, and when there is social proof that their products and service are quality, prospects will trust that company and feel more comfortable giving it their hard-earned money.
Reach more potential customers through social
Convey more information in less time (and more than just information)
STAND OUT FROM THE CROWD
90% of web consumers say that a video helps them make a decision to buy a business’ product or service.
65% of executives who watch work-related videos visit the business’ website afterwards.
64% of people who visit a business’ website are likely to buy their product after watching a video
Estate agency listings that use video get over 400% more inquiries than those without video.
Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!”
~ Liraz Margalit Ph.D.**
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
Currently, 71% of companies plan to increase their marketing budget - you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh, not to mention create a favourable and lasting impression.